7 Essentials for Successful Medical Package Design #3 – Evaluation of similar or competing devices
Here is part 3 of our 7 part series on Medical Package Design, from Life Packaging Technology‘s Karen Greene. In part 3 we look at why medical device manufacturers should be evaluating how their competitor’s medical device packaging is performing for their customers, both positively and negatively.
Packaging Essential #3: Evaluation of similar or competing devices
The value of evaluating similar or competing devices may appear to be obvious but is not rigorously put into practice. Identify your key competitors and/or comparable devices and get yourself out into the clinical setting and determine what your target customers love and hate about these packages. Inquire about every facet of the packaging design and request your customers to prioritize their top 3 requirements for the package.
Considerations
- labeling for product identification, directions for use, bar coding and inventory management requirements
- examination of existing storage systems for integration
- ease of use of package/device
- package size as it relates to storage and use
- packaging materials utilized(primary, secondary, tertiary packaging systems)
- Is it imperative that the package is see-through and why?
- Does the primary sterile barrier package impede removal and aseptic technique?
- Does a coiled device present a significant hurdle to good clinical application because the device has taken an unacceptable “set”?
- Does the package facilitate one-handed opening and removal?
- If the device is a procedural kit, are all the expected and necessary components contained within the kit package?
You will not have the time or resources to gather a statistically significant data set on these package design considerations but the value of a first hand experience in the clinical setting including a dialogue with the clinical staff on their input and the reasons for their opinions will prove invaluable towards a successful package design. As a packaging design professional, you will be able to quickly discern what will or will not work based on first hand clinical input.











Mark Francis
Pat Nolan